Healthcare · Twilio · booking integration
Every missed call now texts back in seconds
Anonymized · representative engagement
A busy clinic was losing new patients the oldest way possible: the phone rang, the front desk was with someone, and the caller booked elsewhere. We built a Twilio-powered response layer wired into their booking system — missed calls get an instant text with a live booking link, reminders go out automatically, and the front desk starts each morning with a recovery list.
9 sec
from missed call to text-back
63%
of missed callers respond to the text
~22
recovered bookings every month
41%
fewer no-shows with smart reminders
The operations log
Week 1
Listened before building
Timberwright engineerCall logs analyzed: 31% of inbound calls during clinic hours went unanswered, peaking at lunch. Each missed new-patient call ≈ a booked-elsewhere patient.
Week 1
Twilio number layer deployed
Timberwright engineerExisting clinic number kept; Twilio programmable voice layered behind it. Zero disruption to how staff answer phones.
Week 2
Missed-call → instant SMS
Timberwright engineerUnanswered calls trigger a text within seconds: a warm message and a live booking link straight into their scheduling system's open slots.
Week 2
Reminder engine wired in
Timberwright engineerAutomated appointment reminders at 48h and 3h with one-tap confirm or reschedule — replies handled automatically, edge cases routed to staff.
Week 3
Front desk gets the recovery list
ClientA morning digest of every after-hours caller and non-responder, prioritized for callbacks.
Ongoing
The whole flow is monitored nightly
Autonomous agentDelivery rates, webhook health, booking-link integrity — checked every night with the same sweep discipline as the website.
✓ ≈$2,800/mo in recovered bookings
No new software for the staff to learn. No changed phone number. Just a business that stopped leaking its most expensive asset — a new patient already calling them. Details anonymized; this engagement is representative of our integration work.