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Cited in AI answers for 14 local questions in 90 days
Anonymized · representative engagement
Their site ranked fine on Google and was invisible everywhere customers had started asking instead: ChatGPT, Gemini, Siri, the AI panel at the top of search. No structured data, no question-led pages, and a services page that never said which towns they served. Here's the log of turning a ranking site into a cited one.
14
local questions where AI assistants now cite them
+61%
organic leads, quarter over quarter
38
question-led pages shipped with verified schema
0
schema errors in nightly checks
The operations log
Week 1
Answer-engine audit
Autonomous agentAsked the major assistants the 40 questions a homeowner asks before booking an HVAC visit. The client appeared in 2. Competitors with worse sites appeared in 19 — because their pages answered questions directly.
Week 1
Service-area and entity structure fixed
Timberwright engineerLocalBusiness, Service, and FAQ schema written and verified; every service page now names the towns it serves in plain language, not a footer list.
Weeks 2–4
38 question-led pages
Timberwright engineerOne real question per page — "why is my AC blowing warm air", "how much does a furnace tune-up cost in Fort Worth" — answered in the first paragraph, then the detail. Written by our team, reviewed by the owner.
✓ Same-week indexing on 36 of 38Every night
AEO checks join the sweep
Autonomous agentSchema validated, question pages re-crawled for changes, assistant answers re-sampled monthly so we know what's being cited — and what isn't.
Day 90
Re-sampled the 40 questions
Autonomous agentCited in 14. Organic leads up 61% on the quarter, and the phone now rings with people who already know the price range.
✓ 2 → 14 cited answers
Search is splitting in two: links you rank for, and answers you're cited in. The second one is where a growing share of customers now decide. We treat it as a nightly discipline, not a campaign.